
- Clear headline/strapline/claim to fame
- You have clear USP
- You have a well-written bio
- You have a minimum of 3 testimonials from past clients
- It’s clear who you serve, how you help and who books you
For Bookers Choice Award:
All of the above PLUS
- You are charging (and being paid) 4 or 5 figures per speech
- Your annual turnover from speaking fees alone is in the region of 50K
What makes a weak or unconvincing application:
VIDEO:
- Your showreel is used by default and doesn’t fit the category you’ve applied too
- Your footage is unclear or poorly shot
- Your audio isn’t clear
- Your background music is too loud
- You’ve used talking heads rather than focusing on demonstrating your speaking skills
- The footage is clearly entirely outdated
- You’ve used exactly the same footage that you used the previous year (the chances are the judges might have seen it already).
- Unclear, vague or vanilla headline/strapline/claim to fame
- Your USP is unclear, too general or poorly defined
- Your bio is poorly written, incomplete, or generic
- It’s unclear who you serve, how you help, and who books you. - This could mean your messaging is vague, your audience is not well-defined, or potential clients struggle to understand the value you provide.
By submitting an entry to the Speaker Awards, applicants are automatically bound by The Speaker Awards Terms & Conditions.
